Privacy Policy

Data Protection Notice

This Privacy Policy explains how Orfe.ae collects, uses, and protects your personal information. Your privacy and security are of utmost importance to us, and we are committed to handling your information responsibly.

Data Protection Principles

Orfe.ae adheres to the principles of the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003. We ensure that your personal information is:

Processed fairly and lawfully

Collected for specific and legitimate purposes

Adequate, relevant, and not excessive

Accurate and kept up to date

Retained only for as long as necessary

Processed in accordance with your rights

Kept secure

Not transferred to countries without adequate protection

We always follow these principles and respect your preferences regarding communications. The Information Commissioner regulates compliance with data protection law.

What Data We Collect

We only collect the personal information necessary to manage your Orfe.ae account and provide our services. This may include:

Your name, date of birth, email address, and mailing address
Records of your purchases and correspondence
Telephone call recordings for customer service and staff training purposes

Why We Collect Your Data

Your personal data allows us to:

Manage your account and fulfill orders
Respond to queries and provide customer support
Understand your preferences to deliver personalized content, offers, and services
Send you relevant marketing and promotional communications

Data Controller

The data controller responsible for your information is Orfe.ae. If any other company acts as the data controller, we will make this clear when collecting your personal information.

How We Use Personal Data

We use your personal information for:

Account administration and order fulfillment
Marketing communications (with your consent)
Credit scoring and customer service
Understanding your purchasing preferences for personalized offers

We may share your data with our service providers and agents for these purposes.

Consent

By providing your personal information, you consent to:

Our processing of your data for the purposes described above
Any necessary transfer of your data to countries without equivalent data protection laws, under contracts that ensure its protection

You can opt-in or opt-out of receiving marketing communications via email, post, or phone at any time. Please note that opting out may prevent you from receiving special offers or promotions.

Third-Party Sharing

We may share your information with trusted third-party companies offering products or services that may interest you. These third parties may contact you by email, post, or telephone, but you will always have the option to opt-out. We will never share your information for marketing if you explicitly opt-out.

Cookies

Our website may use cookies to:

Recognize you on future visits and tailor advertisements to your preferences
Collect anonymous usage statistics to improve website performance and usability

Cookies cannot identify you personally on their own. You may disable cookies in your browser, but this may affect some website features.

Updating or Deleting Your Information

You can view, update, or correct your personal information by logging into your account. You can request account closure and deletion of your personal data, which will be completed as soon as reasonably possible. Some data may be retained to comply with legal obligations, prevent fraud, resolve disputes, or enforce agreements.

You may also opt-out of marketing communications at any time. All personal data is processed in compliance with applicable data protection laws.

Accessing Your Information

You have the right to request a copy of your personal information (a small fee may apply) and request corrections to any inaccuracies (free of charge). We may monitor or record calls for training and service improvement purposes.

When providing information about someone else, you confirm that you have their consent for the processing of their data.